The 100 Club's future was looking dicy just until last week but now the club has partnered itself with the trainers manufacturing company, converse. The 100 club has been facing trouble since long and there was growing supports from punk and Punk artists over the internet.
This made everyone believe that it would probably be this huge Punk community which would end up saving the club. There were also rumours of some politicians coming forward to save the club or if nothing then Paul McCartney would save it. But surprisingly none of it worked and it was converse then who showed interest right from the beginning and came forward to help the historic club which introduced revolutions like the sex pistols.
And surprisingly Converse has not helped the club for a partnership or for any stakes in the club. The club owner, Jeff Horton says he does not believe in partnership and nor is he interested in shareholding. So the deal though is not clear on how wil converse benefit. Jeff Horton though said he's very happy with this deal and could not ask for anything better. He also added that this new partnership just secures the club for the near future. He is not still unsure of the long term aspects of the club.
But he is still very happy for now as the brand he is associated with is considered very cool. He also believes that the brand reflects the clubs image and so suits perfect for this new partnership. And at this point, with higher rents and such low revenues the club was almost coming to a point where it could shut down any moment. And it was nice that converse came forward to help. Horton also informed that Converse were the first to come with a proposal on saving the club.
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